Creative skills, mentorship, and hands-on workshops unlock new opportunities for vulnerable youth.
Canon Central & North Africa (CCNA) (www.Canon-CNA.com), a global leader in imaging solutions, has forged a strategic partnership with SOS Children’s Villages in Senegal, a non-governmental organisation supporting vulnerable youth, to expand its flagship Miraisha skills development initiative. This collaboration underscores Canon’s commitment to sustainable youth empowerment and meaningful social impact, with Senegal identified as a key strategic focus market for 2026.
Miraisha’s expansion in Senegal builds on Canon’s decade-long commitment to blending innovation with tangible community impact across Africa. Through this initiative, vulnerable youth and NGO staff gain access to hands-on training, mentorship, and real-world platforms that nurture creative expression and strengthen skills in photography, videography, and visual storytelling. Rashad Ghani, B2C Business Unit Director at Canon Central and North Africa, said, “Across Africa, young people are creative, resourceful, and driven to share their own stories. Our responsibility is to equip them with the tools, skills and confidence to transform that potential into sustainable livelihoods. Turn those talents into livelihoods Senegal is a key market for us, and this partnership reinforces our long-term commitment to advancing youth employability while empowering organisations to amplify their impact through compelling visual storytelling.”
Miraisha in Motion: Youth Creativity Meets Opportunity
Rooted in Canon’s philosophy of Kyosei, living and working together for the common good. The Miraisha initiative equips young people aged 18–35 with practical training in photography, videography, and digital storytelling. By combining technical expertise, mentorship, and real-world experience, the programme transforms creative potential into tangible career pathways and sustainable opportunities. This partnership serves as a natural extension of the mission of SOS Children’s Villages in Senegal. Since the mid-1970s, the NGO has supported children and youth with care, education, and community support across eight regions, emphasising the importance of developing employable and creative skills for resilience and independence.
Programme Highlights
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